Some people call it ‘professional guesswork’, while others call it ‘faking it’.

Brene Brown’s TED talk has brought into focus ‘faking it’. What can we learn from her discussions on this topic?

Have you considered, if no one ever ‘faked it’, would anything new ever happen?

Keep this in mind when you are preparing yourself, and your mind, to write your book.

The way that you see the world and your experiences are unique to you, so your voice and your book will be a unique way to explain your expertise.

Your way of writing and thinking may capture an audience that was previously missed in the area of your expertise. Because you are able to relate to a different group of people, then new opportunities can be available to you that you thought were previously unattainable.

While at times, it can feel like there are already so many books in the world, it is another feeling to know that perhaps your perspective will capture the hearts and minds of those who have missed out to date to learn about what you have to share.

For most authors, knowing this is a possibility is sufficient motivation for why they should fake it. That they should publish a book on their expertise, as their book could be the one that makes a difference to someone who has been missed in the past.

How many times have you had this happen to you? You have tried reading a book in your area of interest and not been able to get past the first few pages, yet you pick up another book and you can’t put it down.

Why does this happen?

We all see the world in our unique way. In the same way you seem to hit it off straight away with some people, but not with others. The way that an author writes their book will resonate with some people but not with others.

Keep this top of mind when writing your book. Who do you want to attract? What type of audience are you seeking to appeal to?

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