Many people will be familiar with the story of Johnny Appleseed.

The American pioneer who loved apples and is credited with spreading apple trees across America in the 1800s.

It is said that he was a good farmer and enjoyed growing apple trees. Out of this passion, he travelled from place to place and planted apple trees wherever he went – he also sold some apple trees and gave others away. A part of the legend is that he often walked barefoot and wore a tin cooking pot for a hat.

It would seem that Johnny Appleseed kept his marketing simple, which has enabled his story to continue for many years after his passing. While Johnny Appleseed may not have written a book to share with others, he spread his story via the sharing of the apple tree so that others could benefit from a single seed apple. That single seed has gone on the produce thousands of apples over the following years.

While initially, his story would not have seemed like much to tell, on reflection, it is now legendary.

His story continually remained simple and stayed the same no matter where he went.

Could you be the next Little Johnny Appleseed by sharing your knowledge with others, gradually planting seeds of thoughts wherever you go and to spread your knowledge across the landscape (that is pertinent to you), and perhaps, at times, it will also assist others outside your landscape (industry)?

Who knows how far a single simple thought can spread?

Sound familiar, do you have an idea worth spreading?

I would love to read about your idea worth spreading, send me an email dyan@dyanburgess.com

In the interim you may enjoy this idea that I like spreading in my complimentary book Bake a Business Book: How to cook up books in between feeding the kids to grow your business.