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Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind. Dr. Seuss If you are in business, that suggests that people are interested in what you have to say. Not only that, people would also be interested to read a book written by you. […]

Mantra. What is that, you ask and why do I need one to write a business book? For those who know what a mantra is you can skip the definition below. According to Wikipedia a mantra is: A “mantra” (/ˈmæntrə, ˈmɑːn-, ˈmʌn-/ (Sanskrit: मन्त्र);[2]) is a sacred utterance, a numinous sound, a syllable, word or […]

What can you do when the magic of writing disappears? Pull a rabbit out of your hat? Perhaps not. Perhaps you need find where your magic came from in the first place and that means you need to look inside your mind. One technique to do this is to think or do something else for […]

This post is inspired by Thinking, Fast and Slow by Daniel Kahneman whereby Kahneman hypothesises that our brains think in two Systems. System 1: fast and System 2: slow. While this is a high level generalisation of the book, it was these ideas that resonated highly with me. As I noted ‘inspired by’ in the […]

When you are proud of a story (in this case, let’s say a book), it can be easier to strut your stuff. You may find that you want to share it with as many people as possible, especially considering that you have given your heart and soul to make this happen. Now you are extremely […]